Consulting Project - Hurricane

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A marketing strategy requires to group a large set of US metropolitan cities into clusters. Carlson’s managers ask

  • to analyze the data and develop estimates of Carlson's lost sales from Sep 2016 to Dec 2016.
  • to determine whether a case can be made for excess storm-related sales during the same period.
    If so, Carlson may be entitled to compensation for excess sales it would have earned in addition to ordinary sales.

  • Solution
  • © Cesar Acosta